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Course/Product Description
Title:

College Recruiting: How To Attract Top Performers Through Relationship Building

SKU:WC-1020324
Date / Time: Recorded
Format: Webcast
Description:

Capturing the attention of college students today is a massive challenge. A recent Harvard Business Review article shows that, while companies know that college hiring is important to building their future workforce, 92 percent of them feel they have a brand problem.

While it’s true that not everyone can offer the buzz and benefits of a high flying tech company, everyone can reach those new college hires through the power of building relationships. But your approach must be strategic if you want to make an impact.

Join us when an expert on college and diversity recruiting will reveal proven examples of how to connect the recent grads’ desires and needs with what your company has to offer. You will learn strategies and tactics that you can implement immediately to help you attract the best candidates and build a lasting professional relationship.

Learning Objectives

  • The profile of today’s millennial college graduate and why you should be recruiting college students now
  • What young workers are most interested in finding in today’s employers
  • How to connect and communicate with millennials in a way that best resonates with them
  • Why millennials are looking for a relationship—not a job—and what you can do build that
  • Effective ways to work with other members of the college community
  • Why how you prepare for your conversations has changed
  • What the smartest companies are doing to build relationships right now—and how you can apply it to your own efforts
  • The right marketing mix to make sure you’re meeting the millennials you want to hire, including which websites, social channels, and other methods to use
  • Tips and tricks that you can implement right away at your next college recruiting event
  • And much more!
About Your Presenter

Thomas (Tom) Borgerding
CEO/President
Campus Media Group Inc.

As CEO and president of Campus Media Group Inc., Tom Borgerding works with a large number of notable companies such as AT&T, Bon Ton Stores, BP, Citi, Deutsche Bank, GRE, Great Clips, PricewaterhouseCoopers, and Shell Oil. Prior to Campus Media, he held positions in the product development group at 3M and in the marketing and vertical research departments at MCI/Worldcom. He also founded and served as President of the Minnesota Interactive Marketing Association (MIMA).

Mr. Borgerding regularly addresses national youth industry events and conferences as a keynote speaker, and is regularly featured in print media publications.

About Webcasts / Audio Conferences / Podcasts:

Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

Licenses / Designations / Educational Credits:PHR / SPHR Re-Certification Credits
All US States: 1
About The Provider: BLR® is the leader in helping organizations, and their employees, reduce safety, environmental and employment compliance-related legal exposure, stay on the right side of law, and achieve their full potential. We offer best-in-class compliance product and services that includes news, information & analysis, best practice guidance, employee training and turn-key tools delivered in a wide range of formats from online applications, live events and websites to books, CD's, Video, Posters and newsletters geared to all sized organizations and industries.
More Info: Contact Us For More Information
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Keywords For This Course:

Recruiting, College Recruiting, relationship building

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