Format: Webcast/Audio Conference/Interview/Podcast |
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| Title: |
| Date / Time: |
Recorded |
| Format: |
Audio Conference |
Description:
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Thirty years ago, there were generally four traditional ways to get in touch with your target audience: television radio, periodicals, and outdoor/billboard advertising. Indeed, times have changed. There has been more technology developed in the past five years than the previous 50 years, and today’s young professionals have been marketed to and pitched since infancy.
Today’s 18-to-40-year-olds are savvy, sophisticated, and immune to conventional marketing strategies. With Generation X reaching the height of its earning power and Generation Y enjoying more buying power than any previous generation of teens and post-teens, organizations can’t afford not to know the new rules of audience engagement.
From marketing your organization to potential employees to marketing your products and services, marketing is more complex than ever before. How does your organization capture the attention and trust of individuals whose worlds are so cluttered with information, advertisements, and a long list of aspirations and goals?
In this informative audio conference, you will receive actionable strategies and practical tips for making your brand more compelling to this increasingly important demographic.
Learning Objectives
By attending this 90-minute audio conference, you will learn how to: - Grab the attention of the most elusive, skeptical generations in history
- Make your brand more compelling to this important demographic of consumers, clients, and employees
- Determine key values that drive X and Y’s buying behaviors and decision-making
- Utilize the marketing tools that are most effective in reaching younger generations
- Identify marketing opportunities that will produce powerful new results
About Your Speaker
Sarah L. Sladek is the President and CEO of Limelight Generations, one of the only generational companies in the United States focused on recruiting, retaining, managing, and marketing to generations X, Y, and Z.
Sarah sits on the national board of directors for the National Association of Women Business Owners, and is the author of two ground-breaking books on the generational topic. Her expertise has been featured in national media, including Fast Company and National Public Radio, and she authors many articles and a blog on the generational topic.
She is also the founder of XYZ University, the first online learning community devoted to educating organizations on how to engage younger generations, and the RockStars@Work Conference, the nation’s first generation-themed business conference addressing the demographic shift and approaching talent gap. 
PHR / SPHR Credits!
This program has been approved for 1.5 recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by HRCI of the quality of the program. It means that this program has met HRCIs criteria to be pre-approved for recertification credit.
Cannot Attend The Live Presentation?
This presentation is also available as a recorded Internet webcast after the initial showing until 12/12/2010. |
| About Webcasts / Audio Conferences / Podcasts: |
Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.
The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form a training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!
And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.
Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions. |
| Licenses / Designations / Educational Credits: |
PHR / SPHR Re-Certification Credits
All US States: 1.5 |
| About The Provider: |
The Industry Calendar creates and sells audio conferences, webcasts, seminars, and other training courses for busy business professionals.
We've done the work of listing the important, don't-miss events in one convenient location so you can quickly and easily view and register for upcoming events. Simply click on a course title or search by specific industry to get started! |
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