7 Strategies For Creating E-Newsletters That Get Results
|Date / Time:
Have you been tasked with creating your company's electronic newsletter? Do you know how to create a newsletter that gets opened and keeps your readers engaged?
Effective newsletters take a little thought and effort, but the results are worth it! This educational webinar will provide you with valuable information on creating successful e-newsletters for your organization that inform and engage participants.
Join us and you'll learn all the nuts and bolts, including:
li>The anatomy of an effective e-newsletter. From a catchy subject line to dynamic content, building an informative and interesting newsletter can be a challenging task. The first strategy outlines the elements necessary to create an e-newsletter that people will actually open.
- E-newsletter content creation. A successful e-newsletter includes informative and interesting content that encourages readers to learn more about the company, purchase products/services, and engage with the company online and in person. We'll explain the types of content to consider for an e-newsletter, as well as guidelines on the length and subject matter.
- E-newsletter design elements. Whether your newsletter is a simple text email or a more complex format, such as HTML, the design and layout needs to be eye-catching and, more importantly, readable. This section will explain some design options for e-newsletters.
- Distribution channels for e-newsletters. There are a variety of avenues for disseminating newsletters to your readers – from sending a plain text email to utilizing online platforms (such as MailChimp or Constant Contact). We will highlight popular and easy-to-use methods for sending out e-newsletters, as well as the benefits and drawbacks of each.
- Email aggregators. A newsletter is completely useless if nobody's going to read it. You'll discover effective ways to collect viable emails and build a captive readership.
- The ROI of e-newsletters. Any business or organization can benefit from sending out an e-newsletter, but it has benefits for the creator, too. This section will discuss some of these benefits and why they're important to organizations and professionals.
- Make your e-newsletter a must-read. There's no sure-fire recipe for the perfect e-newsletter. Sometimes getting people to read is a matter of trial and error. This section will give participants some insights on how to gauge the effectiveness and readability of their e-newsletter, including soliciting reader feedback, seeking professional advice, or surveying subscribers.
We'll wrap up 7 Strategies for Creating E-Newsletters That Get Results by sharing some of the common e-newsletter mistakes companies make. Sending out a newsletter on the weekend or, worse yet, a holiday is like asking for it to go straight to the trash. People spend a lot of time and energy working on their e-newsletters only to have them end up in recipients' trash or spam folders. Find out some common e-newsletter mistakes and how to avoid them.
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This presentation is also available in a recorded format, in CD version, as shown in the pricing options below.
|About Webcasts / Audio Conferences / Podcasts:|
Webcasts, audio conferences, and podcasts are presentations that you
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versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without
any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back
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And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous
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|Keywords For This Course:|
newsletters, publication, administrative, marketing, social media
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