Social Networks for Building Candidate Pools: Smart Strategies for Using Online Networking Tools
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Social media sites are not just places to share pictures and chat—they have morphed into a powerful tool for job seekers and recruiters alike. With today’s tougher talent marketplace, recruiting has to move from the reactive mode (When there’s an opening I’ll try to fill it) to the proactive mode, (I’m creating a pool of candidate connections on social media).
Every recruiter needs to learn to use these new tools. It’s essential because the candidates you want to find in the 21st century live on social media. Of course you’ll post job openings on social media, but that is only a small part of the process. You can’t afford to overlook the myriad ways to use social media to find potential job candidates and then to nurture them.
Social media is a two-way street. Recruiters must learn to “be social” and communicate company culture and employment brand—putting a human face on the organization—through using various social media channels. They must be constantly building and promoting their employment brand. For example, posting rich, informative content related to your company or the industry can entice more interaction with possible candidates. Keep the conversation going by responding to candidates’ questions quickly. In addition, engage current employees to post about the company; it gives potential hires a look at how it feels to work at your organization. Join us for this fast-paced webinar to find out:
Join us when a recruiting expert will share valuable insight on using social media for recruiting. You’ll discover the best ways to use social media for building a pool of potential candidates for recruiting.
- What is the best way to get started using social media to build a talent pool?
- Which sites should you concentrate on?
- How should you approach someone online?
- How do you attract passive candidates?
- And, what are tips for best results?
About Your Presenter
- How to shift from reactive mode to proactive mode by building a pool of potential candidates using social media channels
- How to get started using social media—which ones are the “go-to” sites for your purposes
- How to find the social media sites your target audience frequents
- How to source online—keywords, Boolean searches, and other tools
- How to use social media to showcase the best, most human side of your organization
- How to build and maintain relationships with potential candidates through social media networking
- And much more
Rebecca Barnes-Hogg, SPHR, SHRM-SCP
Founder and Lead Consultant
Rebecca Barnes-Hogg, SPHR, SHRM-SCP, is the small business hiring expert. She is the founder and lead consultant of YOLO Insights®, and is on a mission to ensure that no business is held back because they cannot hire the right people. She is a hiring mentor, recruiting strategist, and Human Resources expert. Ms. Barnes-Hogg has held a variety of HR leadership roles in corporate and non-profit organizations and is a co-author of “Rethinking Human Resources.” She is a sought-after speaker on a variety of topics related to interviewing and hiring, communication, and team building. Ms. Barnes-Hogg also writes for industry journals and publications on HR topics. She leverages her skills to enable her clients to hire amazing people and grow their business. Ms. Barnes-Hogg’s down-to-earth and fun approach to a frustrating and time-consuming process has allowed her clients to hire the right people. Her programs bring her clients more confidence, less stress, and a bigger profit!
Ms. Barnes-Hogg holds an MA in Human Resources Management from The George Washington University and a BS in Business Management from The National-Louis University. She holds the SPHR certification from HRCI and the SHRM-SCP certification from SHRM.
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|Licenses / Designations / Educational Credits:||PHR / SPHR Re-Certification Credits|
All US States: 1
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|Keywords For This Course:|
social networks, social media, social media networking
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