Mastering the Consumer Buying Journey: How to Leverage Your Content to Build Relationships and Drive Sales
|Date / Time:
The modern consumer is exposed to more digital content than ever before, and 58% of consumers in the United States are now blocking or skipping digital ads. So the big question is, how can marketers be sure their content is being seen and absorbed?Align content distribution to the actual buyer’s journey in making a purchase
To command long-lasting attention, sales and marketing professionals must embrace the buyer’s journey. It’s only when you understand where a buyer is at in the decision-making process that you can serve up digital content that stands out from the pack and impacts the consumer in a positive and impactful way that boosts your chances of closing the deal when the time comes.
Nowadays marketing is far less about the quick sell and more about building lasting relationships, and those relationships often are built on the strength of the content the company is delivering to the consumer.
Join us on September 29 as Chad Pollitt, entrepreneur, author, and digital marketing professor, will walk you through the buyer’s journey, digital touch points, and personas. You’ll discover the steps consumers take when considering whether to make a purchase and how to leverage your content to attract and keep those customers along their way.
Satisfy consumers’ zero moment of truth (ZMOT)
Leverage the golden circle to attract consumers
Develop strategies to retain customers after the initial sale
Recognize and understand consumer behavior
And much more!
About Your Presenter
Co-Founder, VP of Audience
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of audience and the co-founder of Relevance, a digital magazine and agency dedicated to content strategy, promotion and marketing. He is also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and Adjunct Instructor and the Rutgers University School of Business.
Mr. Politt has been creating profitable online campaigns for over 14 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader, he continues to innovate by leading the emerging industry of online content promotion and distribution.
Since 2002, Mr Politt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.
Cannot Attend The Live Presentation?
This presentation is also available in a recorded format, in On-Demand version, as shown in the pricing options below.
|About Webcasts / Audio Conferences / Podcasts:|
Webcasts, audio conferences, and podcasts are presentations that you
attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.
versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without
any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back
at work immediately after the session ends!
And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous
times and to share it with others in your office.
Handout materials and the phone number for live presentations are made available to you prior to the event via email from the
presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.
|About The Provider:
||BLR® is the leader in helping organizations, and their employees, reduce safety, environmental and employment compliance-related legal exposure, stay on the right side of law, and achieve their full potential. We offer best-in-class compliance product and services that includes news, information & analysis, best practice guidance, employee training and turn-key tools delivered in a wide range of formats from online applications, live events and websites to books, CD's, Video, Posters and newsletters geared to all sized organizations and industries.
||Contact Us For More Information
||Share on Facebook
Share on Twitter
Share on Google+
|Keywords For This Course:|
ZMOT, customers, consumer behavior, digital content, sales
The 7 Traits Of A Successful HR Manager
Disability Discrimination And The Interactive Process
Certificate Program For HR Generalists
How To Keep HR From Being The Employee Complaint Department
HR′s Strategic Role In Team Building
21 Tips For Managing Employees Who Work Remotely
Multi-State Payroll Tax Compliance
HR For Beginners
Inclement Weather Pay Policies
Is It FMLA Or The “Friday-Monday Leave Act”? How To Identify And Investigate Employees Who Are Gaming The System
Internal Investigations Certificate Program
Certificate Program In FMLA &ADA Compliance
Curbing Unauthorized Overtime
Retirement Plan Training Courses
Best Practices For Employee Giving Programs
Fundamentals Of An Employee Recognition Program