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Course/Product Description
Title:

Mastering the Consumer Buying Journey: How to Leverage Your Content to Build Relationships and Drive Sales

SKU:WC-1023007
Date / Time: Recorded
Format: Webinar
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Description:

The modern consumer is exposed to more digital content than ever before, and 58% of consumers in the United States are now blocking or skipping digital ads. So the big question is, how can marketers be sure their content is being seen and absorbed?

To command long-lasting attention, sales and marketing professionals must embrace the buyer’s journey. It’s only when you understand where a buyer is at in the decision-making process that you can serve up digital content that stands out from the pack and impacts the consumer in a positive and impactful way that boosts your chances of closing the deal when the time comes.

Nowadays marketing is far less about the quick sell and more about building lasting relationships, and those relationships often are built on the strength of the content the company is delivering to the consumer.

Join us on September 29 as Chad Pollitt, entrepreneur, author, and digital marketing professor, will walk you through the buyer’s journey, digital touch points, and personas. You’ll discover the steps consumers take when considering whether to make a purchase and how to leverage your content to attract and keep those customers along their way.

Learning Objectives

  • Align content distribution to the actual buyer’s journey in making a purchase
  • Satisfy consumers’ zero moment of truth (ZMOT)
  • Leverage the golden circle to attract consumers
  • Develop strategies to retain customers after the initial sale
  • Recognize and understand consumer behavior
  • And much more!

    About Your Presenter
    Chad Pollitt
    Co-Founder, VP of Audience
    Relevance

    Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of audience and the co-founder of Relevance, a digital magazine and agency dedicated to content strategy, promotion and marketing. He is also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and Adjunct Instructor and the Rutgers University School of Business.

    Mr. Politt has been creating profitable online campaigns for over 14 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader, he continues to innovate by leading the emerging industry of online content promotion and distribution.

    Since 2002, Mr Politt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for client companies and organizations and is an Internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.

    Cannot Attend The Live Presentation?

    This presentation is also available in a recorded format, in On-Demand version, as shown in the pricing options below.

  • About Webcasts / Audio Conferences / Podcasts:

    Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

    The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

    And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

    Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

    About The Provider: BLR® is the leader in helping organizations, and their employees, reduce safety, environmental and employment compliance-related legal exposure, stay on the right side of law, and achieve their full potential. We offer best-in-class compliance product and services that includes news, information & analysis, best practice guidance, employee training and turn-key tools delivered in a wide range of formats from online applications, live events and websites to books, CD's, Video, Posters and newsletters geared to all sized organizations and industries.
    More Info: Contact Us For More Information
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    Keywords For This Course:

    ZMOT, customers, consumer behavior, digital content, sales

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