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Course/Product Description
Title:

LinkedIn For Marketing: How To Turn Connections Into Customers

SKU:WC-1023318
Date / Time: Recorded
Format: Webinar
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Description:

LinkedIn is the most “professional” of the major social networking websites, used by over 450 million business professionals worldwide. Since it is largely focused on B2B connections, LinkedIn should be considered a critical part of your social media marketing and sales strategy.

Most people only use LinkedIn as an online resume. But if you know how to leverage its sales and marketing capabilities, it can be a strong revenue generator as well.

Join us to learn insider tips on how to tap into LinkedIn’s powerful, strategic marketing and sales capabilities. Discover how LinkedIn can be your secret weapon for business-to-business social networking that leads to conversions.

Learning Objectives

  • How to create a LinkedIn profile that will get noticed
  • LinkedIn search terms that yield results
  • The secrets of successful company pages
  • How to expand your influence through LinkedIn Groups
  • How to eliminate cold calls forever
  • How to turn online connections into offline conversations
About Your Presenter:

Bob DeStefano
President
SVM E-Marketing Solutions

Bob DeStefano is an internet marketing pioneer with over 20 years of experience helping B2B companies leverage online marketing to produce bottom-line results.

Through his speaking, writing and consulting, he makes online marketing understandable and empowers business leaders with actionable tips and strategies they can put to work immediately to:

- Increase sales & profits
- Generate new business leads
- Strengthen relationships with customers
- Boost marketing results on a limited budget
- Measure marketing ROI

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency, Mr. DeStefano has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to produce bottom-line results.

He is the author of the Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century, a step-by-step plan to transform your marketing practices from past decades to ensure your company’s success for the next decade. In addition, he is a regular contributor to a variety of publications, including Modern Distribution Management, Contractor Supply and MarketingProfs, on the subject of actionable online marketing strategies.



Cannot Attend The Live Presentation?

This presentation is also available in a recorded format, in On-Demand version, as shown in the pricing options below.

About Webcasts / Audio Conferences / Podcasts:

Webcasts, audio conferences, and podcasts are presentations that you attend via the Internet, phone, or mobile device at a specified date and time for "live" versions, or at your convenience for "recorded" and "On-Demand" versions.

The live versions are interactive, meaning that participants can ask questions in real time, plus are a very cost-effective form of training because 1) you receive fast, convenient learning without any out-of-office time; 2) you can invite as many colleagues as you'd like to listen in on a single phone line; 3) you incur no travel expenses; and 4) you and your colleagues are back at work immediately after the session ends!

And though with recorded versions you do lose the ability to ask questions, you gain the ability to hear the presentation numerous times and to share it with others in your office.

Handout materials and the phone number for live presentations are made available to you prior to the event via email from the presenter and from the "MyAccount" link on the menu bar. Copies of the presentations are included with recorded versions.

About The Provider: BLR® is the leader in helping organizations, and their employees, reduce safety, environmental and employment compliance-related legal exposure, stay on the right side of law, and achieve their full potential. We offer best-in-class compliance product and services that includes news, information & analysis, best practice guidance, employee training and turn-key tools delivered in a wide range of formats from online applications, live events and websites to books, CD's, Video, Posters and newsletters geared to all sized organizations and industries.
More Info: Contact Us For More Information
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Keywords For This Course:

Online marketing tools, sales webinar, marketing webinar, Bob DeStefano, lead generation, marketing webinar, marketing ROI, new customers from search engines, expand influence, social media marketing, nurture campaigns, email marketing

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