7 Strategies for Creating E-Newsletters That Get Results
Have you been tasked with creating your company's electronic newsletter? Do you know how to create a newsletter that gets opened and keeps your readers engaged?
Effective newsletters take a little thought and effort, but the results are worth it! This educational webinar will provide you with valuable information on creating successful e-newsletters for your organization that inform and engage participants.
Join us for 7 Strategies for Creating E-Newsletters That Get Results and you'll learn all the nuts and bolts, including:
Planning your e-newsletter. Before you invest a lot of time and effort, it's important to know what you want to accomplish, who you want to reach, how frequently you want to connect and the types of e-newsletters you can send. The first strategy sets you up for success from the start.
The anatomy of an effective e-newsletter. From a catchy subject line to dynamic content, building an informative and interesting newsletter can be a challenging task. The second strategy outlines the elements necessary to create an e-newsletter that people will actually open.
E-newsletter design elements. Whether your newsletter is a simple text email or a more complex format, such as HTML, the design and layout needs to be eye-catching and, more importantly, readable. This section will explain some design options for e-newsletters and tips on making yours mobile friendly.
E-newsletter content creation. A successful e-newsletter includes informative and interesting content that encourages readers to learn more about the company, purchase products/services and engage with the company online and in person. We'll explain the types of content to consider for an e-newsletter, as well as guidelines on the length and subject matter.
Email aggregators. A newsletter is completely useless if nobody's going to read it. You'll discover effective ways to collect viable emails and build a captive readership.
Distribution channels for e-newsletters. There are a variety of avenues for disseminating newsletters to your readers—from sending a plain text email to utilizing online platforms (such as MailChimp or Constant Contact). We will highlight popular and easy-to-use methods for sending out e-newsletters, as well as the benefits and drawbacks of each.
The ROI of e-newsletters. Any business or organization can benefit from sending out an e-newsletter, but it has benefits for the creator, too. This section will discuss some of these benefits and why they're important to organizations and professionals.
7 Strategies for Creating E-Newsletters That Get Results wraps up by sharing some tips on how to make your e-newsletter a must-read as well as some of the common e-newsletter mistakes companies make. Sending out a newsletter on the weekend or, worse yet, a holiday is like asking for it to go straight to the trash. People spend a lot of time and energy working on their e-newsletters only to have them end up in recipients' trash or spam folders. Find out some common e-newsletter mistakes and how to avoid them.
There's no sure-fire formula for the perfect e-newsletter. Sometimes getting people to read is a matter of trial and error. This webinar will give participants some insights on how to stay current with the latest marketing trends for e-newsletters and how to gauge the effectiveness and readability of their e-newsletter.
|Licenses / Designations / Educational Credits:||PACE|
All US States: 1.5
All Canadian Provinces: 1.5
|About The Provider:
||The HR Specialist family of products helps HR professionals quickly resolve their daily challenges. From state-specific employment law to compensation and benefits, our experts give you the HR advice you need to know.
Whether you're new to HR or an experienced pro - a department of one or 10 - you can trust the practical, plain-English advice from HR Specialist. We'll save you time and headaches by focusing on what you need to know, when you need to know it. That makes you the HR expert your company can rely on and gets you the recognition you deserve.
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|Keywords For This Course:|
newsletters, communication, email, marketing
|Currently Scheduled Dates For This Webcast|
|7 Strategies for Creating E-Newsletters That Get Results||CD/On-Demand||$197.00||
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