Benefits Communication: Cost-Effective Ways To Align Your Messaging Strategy With Business Goals

Webinar: ID# 1023456
Recorded On-Demand
About This Course:
Benefits make up about 30 percent of an employee’s total compensation, so it’s important that they have enough data to make informed benefits-related decisions.

According to research by Ameritas, only 28 percent of employers communicate information about benefits throughout the year. This means many employees might not understand the true value of the benefits their employers offer, a key opportunity for ensuring retention and employee satisfaction.

Having an “on message” benefits communication program can help with this, as well as the recruitment of new talent. It can also be a useful tool that urges employees to take advantage of useful plan offerings that could reduce health-care costs overall and improve employees’ health and worker productivity.

Join us when industry experts Brandon Moore, Kip Koll, Cara Kirsch, and Jeff Jorth guide you through the most effective ways to communicate benefit plans to your employees—and how to measure the success of those communication efforts so you can prove ROI.

Learning Objectives:
  • How benefits communication affects recruitment and retention, health care costs, productivity, and much more
  • How to create a successful benefits communication strategy without spending a lot of time and money&
  • How to communicate benefits to a multi-generational workforce
  • How to align benefits communication with business goals and outcomes
  • How HR can measure the success of their benefits communication strategy
About Your Presenters:

Kip Koll
Director of Customer and Provider Network Relations

Kip Koll has had three careers at Ameritas over the course of 25 years. From the front line claims service, to recruiting a dental provider for the network, to managing the team that supports the overall customer service experience nationwide. Now, Kip is the director of two of the teams that support Ameritas’ customer goals through service and provider networks. The Field Customer Relations team works with all Ameritas departments to meet customer expectations; and the Provider Network team works with the dentists who treat customers with dental benefits.

Brandon Moore
Senior Accounts Director
Benz Communication

Brandon Moore is Strategic Accounts Director at Benz Communications. Benz is a San Francisco, CA-based communications and marketing agency focused on employee benefits including health care, retirement, financial wellness, employee wellbeing and more. At Benz, Brandon designs solutions and leads consulting engagements for Fortune 500 organizations. Prior to joining Benz in October 2015, Brandon spent 10 years at Aon Hewitt, where he was an Associate Partner in the communication practice, and led the Westchester county, NY and CT market. Brandon has an MA in Communications from Iona College.
Benefits Communication: Cost-Effective Ways To Align Your Messaging Strategy With Business Goals
Available or On-Demand format
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