Course Details

College Recruiting: How To Attract Top Performers Through Relationship Building

About This Course:
Capturing the attention of college students today is a massive challenge. A recent Harvard Business Review article shows that, while companies know that college hiring is important to building their future workforce, 92 percent of them feel they have a brand problem.

While it’s true that not everyone can offer the buzz and benefits of a high flying tech company, everyone can reach those new college hires through the power of building relationships. But your approach must be strategic if you want to make an impact.

Join us when an expert on college and diversity recruiting will reveal proven examples of how to connect the recent grads’ desires and needs with what your company has to offer. You will learn strategies and tactics that you can implement immediately to help you attract the best candidates and build a lasting professional relationship.

Learning Objectives
  • The profile of today’s millennial college graduate and why you should be recruiting college students now
  • What young workers are most interested in finding in today’s employers
  • How to connect and communicate with millennials in a way that best resonates with them
  • Why millennials are looking for a relationship—not a job—and what you can do build that
  • Effective ways to work with other members of the college community
  • Why how you prepare for your conversations has changed
  • What the smartest companies are doing to build relationships right now—and how you can apply it to your own efforts
  • The right marketing mix to make sure you’re meeting the millennials you want to hire, including which websites, social channels, and other methods to use
  • Tips and tricks that you can implement right away at your next college recruiting event
  • And much more!
About Your Presenter

Thomas (Tom) Borgerding
Campus Media Group Inc.

As CEO and president of Campus Media Group Inc., Tom Borgerding works with a large number of notable companies such as AT&T, Bon Ton Stores, BP, Citi, Deutsche Bank, GRE, Great Clips, PricewaterhouseCoopers, and Shell Oil. Prior to Campus Media, he held positions in the product development group at 3M and in the marketing and vertical research departments at MCI/Worldcom. He also founded and served as President of the Minnesota Interactive Marketing Association (MIMA).

Mr. Borgerding regularly addresses national youth industry events and conferences as a keynote speaker, and is regularly featured in print media publications.
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