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Successful Sales Onboarding: A Program Blueprint To Effectively Engage, Educate And Enable New Hires

Date: Recorded
The longer it takes for your sales new hires to get up to speed, the longer your organization will wait to recognize their revenue contribution. If that’s not enough motivation, consider that an effective sales hire onboarding program is also key to improving employee retention.

The Aberdeen Group has found that 90% of employees make their decision to stay or leave within the first year of employment, so you really don’t get a second chance to make a solid first impression on your sales staff.

The most effective and engaging sales onboarding programs strike a balance between experiential and theoretical knowledge, and then leverage strong reinforcement activities to ensure that the lessons stick.

The new, cutthroat market means you can’t be casual about hiring and onboarding and training sales people. Now more than ever, it’s crucial to invest in preparing sales new hires to become sales superstars.

Join us when Anita Nielsen, sales effectiveness and enablement thought leader, strategist and advisor, discusses the best and worst practices in sales new hire onboarding. She’ll provide ideas and guidance on how to create a program that helps make a great first impression on your sales new hires and a strong lasting impression on your organization’s revenues.

Learning Objectives:
  • Why sales onboarding is crucial to any organization
  • What an effective sales onboarding program should accomplish
  • How to determine what to include in your sales onboarding plan
  • The do’s and don’ts of sales onboarding
  • The difference between checklists and verifiable outcomes
  • What the most important areas are to focus on when creating an onboarding plan
About Your Presenter:

Anita Nielsen
President and Founder
LDK Advisory Services, LLC

Anita Nielsen is a Sales Effectiveness Thought Leader, Strategist, Coach and Advisor. She has 20 years of cross industry and global experience earned in various roles in B2B Sales and Sales Enablement. Her passion for transforming troubled sales organizations into effective ones led her to establish LDK Advisory Services in 2014. Through her expertise, she provides sales leaders with holistic solutions for solving their most pressing challenges with sales people, processes and/or tools. Her mission is to guide clients towards sustainable success beyond just revenue numbers and into the realms of enhanced sales productivity, morale and talent retention. Anita holds a Bachelor’s of Science in Psychology from the University of Illinois at Chicago and a Master’s in Business Administration from the New York Institute of Technology.
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Successful Sales Onboarding: A Program Blueprint To Effectively Engage, Educate And Enable New Hires
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