Online Talent Communities: A Blueprint For Leveraging Digital Platforms To Engage Candidates And Promote Your Brand Message

About This Course:
Want to develop an online space where your clients, customers, key industry influencers—and future employees—can connect, share, and engage with your organization and your employees?

Most organizations today answer yes. Organizations that have prosperous online communities have the unique opportunity to boost their brand recognition and web traffic, connect with users to solicit feedback, reach industry influencers, and find top talent.

But, how do you get started? How can you build a community from scratch?

Get the answers to these questions and more! Presenter Jean L. Serio, CPC, CMC, LinkedIn, social media & content marketing consultant for Get Your Buzz On!, will reveal key strategies for developing an online community. You’ll learn best practices for making your online community a success that serves the underlying recruitment strategy.

Learning Objectives
  • Tailor your message to resonate best with a target audience
  • Build membership and encourage participation
  • Engage in partnership-building strategies for enhancing an online community’s member base
  • Use recruiting technology to help build and grow talent communities
  • And much more!

    About Your Presenter

    Jean L. Serio, CPC, CMC
    LinkedIn, Social Media & Content Marketing Consultant
    Get Your Buzz On!

    Jean Serio is internationally recognized for her LinkedIn expertise. She delivers workshops, teleseminars and webinars covering everything from the fundamentals to advanced LinkedIn and social media marketing training. She is a trusted advisor to hundreds of clients, and she has worked with thousands of entrepreneurs and business owners, worldwide in the areas of training, consulting and coaching in social content development, planning, strategizing and marketing. Ms. Serios’s work has been featured on Forbes Magazine, Next Avenue (a division of PBS), The Recruitment Lab, All Business Magazine, the LinkedIn World Summit and more. All Business Magazine named her a Top Industry Influencer in 2015, and she has been recognized as a top 200 LinkedIn expert. She was an invited presenter at RecruitCon 2016.
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