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LinkedIn For Marketing: How To Turn Connections Into Customers

Webinar: ID# 1023318
Recorded On-Demand
Qty:
About This Course:
LinkedIn is the most “professional” of the major social networking websites, used by over 450 million business professionals worldwide. Since it is largely focused on B2B connections, LinkedIn should be considered a critical part of your social media marketing and sales strategy.

Most people only use LinkedIn as an online resume. But if you know how to leverage its sales and marketing capabilities, it can be a strong revenue generator as well.

Join us to learn insider tips on how to tap into LinkedIn’s powerful, strategic marketing and sales capabilities. Discover how LinkedIn can be your secret weapon for business-to-business social networking that leads to conversions.

Learning Objectives
  • How to create a LinkedIn profile that will get noticed
  • LinkedIn search terms that yield results
  • The secrets of successful company pages
  • How to expand your influence through LinkedIn Groups
  • How to eliminate cold calls forever
  • How to turn online connections into offline conversations
About Your Presenter:

Bob DeStefano
President
SVM E-Marketing Solutions

Bob DeStefano is an internet marketing pioneer with over 20 years of experience helping B2B companies leverage online marketing to produce bottom-line results.

Through his speaking, writing and consulting, he makes online marketing understandable and empowers business leaders with actionable tips and strategies they can put to work immediately to:

- Increase sales & profits
- Generate new business leads
- Strengthen relationships with customers
- Boost marketing results on a limited budget
- Measure marketing ROI

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency, Mr. DeStefano has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to produce bottom-line results.

He is the author of the Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century, a step-by-step plan to transform your marketing practices from past decades to ensure your company’s success for the next decade. In addition, he is a regular contributor to a variety of publications, including Modern Distribution Management, Contractor Supply and MarketingProfs, on the subject of actionable online marketing strategies.

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LinkedIn For Marketing: How To Turn Connections Into Customers
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