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7 Secrets Of Effective Job Ads: How To Reach And Attract Mission-Critical Talent To Your Organization

Webinar: ID# 1023424
Recorded On-Demand
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About This Course:
With the economy strengthening, active job candidates can be more fastidious, while passive prospects may more willing to consider changing jobs—but only when the right opportunity is effectively presented.

This means companies need to be more strategic than ever in how they present open positions, because traditional job ads just won’t cut it in today’s market.

To successfully compete for top talent, you have to write job ads your candidates won’t skip over. There is a set of particular attributes all exceptional job ads share, which means it’s imperative your job advertisements factor in key elements such as job candidates’ attention spans, answers to the key questions they most likely have, and an understanding of their desire for a more social experience in order to be successful.

Join us for an in-depth webinar led by two seasoned talent acquisition professionals that will teach you examples of the types of language, content, and format that will turn your job ads from drab to fab—so you can motivate even the most passive, high-caliber prospects to make the move.

Learning Objectives:
  • Why writing powerful job ads matters more today than ever before
  • Words and phrases that turn off—and turn on—top talent
  • 5 questions top talent wants answered in a job ad
  • The best job ad format for the short attention span of today’s top talent, and how to create a job ad that feels like a social experience
  • How to place job ads where top talent is most likely to see them
  • And much more!
About Your Presenters:

Jennifer Baker, MSW, CAE
Senior Director
ASAE Business Services, Inc.

Jennifer Baker is Senior Director of ASAE Business Services, Inc. (ABSI) – a wholly owned subsidiary of ASAE: The Center for Association Leadership. One of her responsibilities is direction of Association CareerHQ, the premier provider of career and talent management resources for professionals who lead, manage, and work in associations. In this role, Ms. Baker regularly engages with job seekers, career activists, and employers to address questions and challenges and share best practices. A native of Virginia, she received her BA degree from the University of Virginia, and her Masters in Social Work from Virginia Commonwealth University. She earned her Certified Association Executive (CAE) Credential in 2005.


Peter Weddle
CEO
The Association for Talent Acquisition Solutions

Described by The Washington Post as “a man filled with ingenious ideas,” Peter Weddle has been the CEO of three HR consulting companies, a Partner in the Hay Group and the recipient of a Federal award for leadership-related research. He has authored or edited over two-dozen books and been a columnist for the interactive edition of The Wall Street Journal as well as for National Business Employment Weekly and CNN.com. Mr. Weddle is a graduate of the United States Military Academy at West Point. He attended Oxford University and holds advanced degrees from Middlebury College and Harvard University.
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7 Secrets Of Effective Job Ads: How To Reach And Attract Mission-Critical Talent To Your Organization
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